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Wersm

One of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

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WeRSM - We are Social Media
wersm.com > heineken-starmark-glass-star-condensation

Heineken’s StarMark Glass Leaves A Star On Every Table

1+ week, 2+ day ago   (729+ words) A cold beer usually leaves an anonymous wet ring on the table. Heineken has turned it into a logo. There is no ink, projection or additional technology involved. The branding appears naturally through the interaction between a cold glass and…...

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