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Wersm

One of the world’s leading independent sources of digital marketing news and insight, covering social media marketing, the connected lifestyle, and a lot in between.

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News

WeRSM - We are Social Media
wersm.com > metas-ai-agent-muse-climbs-to-no-2-in-the-us-app-store

Meta Muse AI Agent Climbs To No. 2 In The U.S. App Store

2+ day, 16+ hour ago   (539+ words) Meta’s new AI agent app, Muse, appears to be getting early consumer attention, just not yet at the scale of Meta’s biggest app launches. Muse has been downloaded more than 83,000 times on iOS in the U.S., where the app…...

Google News
wersm.com > instagram-tagged-posts-profile-grid

Instagram Lets You Add Tagged Posts To Your Profile Grid

2+ day, 21+ hour ago   (318+ words) Instagram is letting other people’s posts become part of your profile. The new option appears in the DM notification received when someone tags you, on the post itself and inside your Tagged tab. Adding the content does not create a…...

Google News
wersm.com > meta-makes-login-with-facebook-faster

Meta Makes Login With Facebook Faster

1+ week, 5+ day ago   (372+ words) Meta is making Login with Facebook faster, with a set of updates designed to make returning to third-party apps feel less like a full authentication chore. The most visible change is a one-tap sign-on flow for Android and Web. For…...

Google News
wersm.com > instagram-ai-generated-profile-label-reach-limits

Instagram Targets AI Profiles Pretending To Be Human

1+ week, 5+ day ago   (449+ words) Instagram is starting to draw a harder line around synthetic people on the platform. That matters because the problem is no longer just AI content appearing in the feed. It is AI identity. The platform is now dealing with accounts…...

WeRSM - We are Social Media
wersm.com > instagram-auto-dm-ad-comments-reply-to-keywords

Instagram Tests Auto-DMs Triggered By Ad Comments

2+ week, 3+ day ago   (901+ words) Meta is testing an Instagram advertising feature that can automatically send a direct message when someone comments on an ad using a selected keyword. The interface looks simple. The strategic shift behind it is much bigger. Meta is bringing comment-to-DM…...

WeRSM - We are Social Media
wersm.com > meta-ai-glasses-kill-switch

Meta Patent Points To A Kill Switch For AI Glasses

2+ week, 5+ day ago   (277+ words) Meta’s next smart glasses trust feature may be very simple: a switch that makes the device obviously less smart. That distinction matters. A software toggle asks everyone nearby to trust the interface. A hardware switch asks them to trust the…...

WeRSM - We are Social Media
wersm.com > instagram-first-draft-automatically-edits-reels

Instagram First Draft Automatically Edits Reels

2+ week, 4+ day ago   (452+ words) Instagram is making it easier to turn a crowded camera roll into something worth posting. Instead of opening the Reels editor with an empty timeline, users get a starting point they can refine, rearrange, or publish. According to Instagram’s announcement,…...

WeRSM - We are Social Media
wersm.com > whatsapp-adds-new-account-security-features

WhatsApp Adds New Account Security Features

2+ week, 4+ day ago   (340+ words) WhatsApp is tightening the security layer around accounts, with new protections aimed at two of messaging’s weakest points: account takeover and contact from unknown people. Two-step verification is not new as an idea, but Meta’s language here is telling. WhatsApp…...

Google News
wersm.com > instagram-captions-context-search

Why Instagram Captions Matter More Than Ever

2+ week, 5+ day ago   (779+ words) Instagram’s latest advice is not really about writing longer captions. It is about making visual content easier for people and machines to understand. In new guidance shared with creators, Instagram argues that captions add context, encourage conversation and help search…...

Google News
wersm.com > meta-pocket-ai-game-app-us

Meta Brings Pocket AI Game App To US Users

3+ week, 2+ day ago   (314+ words) Meta’s next AI experiment is not another chatbot. It is a tiny game factory. That combination matters. Pocket is not simply asking people to write a prompt and admire the result. It is trying to turn prompting into something social,…...