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News

Total Licensing
totallicensing.com > lw-entertainment-accelerates-global-consumer-products-strategy-with-new-licensing-partnerships

LW Entertainment Accelerates Global Consumer Products Strategy with new Licensing Partnerships

1+ week, 3+ day ago   (353+ words) Posted by Rebecca Ash | Sep 3, 2026 | News | LW Entertainment (LWE) has announced it is moving into the next phase of growth for its global consumer products business, announcing an expanding roster of licensing partners across fashion, accessories, stationery, gifts and collectables…...

Total Licensing
totallicensing.com > mattel-strengthens-commitments-to-cp-music-and-strategy

Mattel Strengthens Commitments to CP, Music and Strategy

1+ week, 4+ day ago   (322+ words) Total Licensing Mattel Strengthens Commitments to CP, Music and Strategy Mattel has announced is strengthening the leadership team behind its brand-centric growth strategy with three senior appointments across music, consumer products, and strategy and operations. Samantha Juneman, Gerardo Leon, and…...

Total Licensing
totallicensing.com > from-ip-to-play-bring-your-perspective-to-toy-fair-university-2027

From IP to Play: Bring Your Perspective to Toy Fair University 2027

2+ week, 4+ day ago   (329+ words) Posted by Rebecca Ash | Aug 26, 2026 | Articles & Interviews | In their regular column for Total Licensing, Jennifer Lynch from The Toy Association calls for Toy University Speakers for next year’s Toy Fair Licensed toys continue to gain ground in the global toy…...

Total Licensing
totallicensing.com > playmobil-and-barbie-come-together-for-new-adventures

Playmobil and Barbie Come together for new adventures

2+ week, 6+ day ago   (284+ words) Posted by Rebecca Ash | Aug 24, 2026 | Top news story | Two of the world’s most iconic play brands are coming together as Playmobil announced it is launching a new collection inspired by Barbie Dreamhouse Adventures, giving children the chance to build their…...

Total Licensing
totallicensing.com > fred-rogers-productions-and-9-story-brands-ink-third-multi-year-partnership-renewal-with-jakks-pacific-for-daniel-tigers-neighborhood

Fred Rogers Productions and 9 Story Brands Ink Third Multi-Year Partnership; Renewal with JAKKS Pacific for Daniel Tiger???s Neighborhood

3+ week, 3+ day ago   (225+ words) Posted by Rebecca Ash | Aug 20, 2026 | News | “JAKKS Pacific has been an important part of the Daniel Tiger‘Neighborhood’ for years,” said Katie Huber, senior director of licensing for Fred Rogers Productions. “We’re so excited to continue working with them in…...