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News

Total Licensing
totallicensing.com > coolabi-group-appoints-retail-monster-uk-for-warrior-cats

Coolabi Group appoints Retail Monster UK for Warrior Cats

4+ day, 11+ hour ago   (256+ words) Posted by Rebecca Ash | Sep 9, 2026 | News | Coolabi Group has appointed Retail Monster UK as its licensing agent and retail representation partner on its hit IP Warrior Cats for the UK and Ireland. Retail Monster UK will be driving a true…...

Total Licensing
totallicensing.com > swizzels-and-axb-group-join-forces

Swizzels and AXB Group Join Forces

4+ day, 12+ hour ago   (339+ words) Posted by Rebecca Ash | Sep 9, 2026 | News | Blonde Sheep Licensing has announced it has brokered a new partnership between AXB Group and British sweet maker Swizzels. The collaboration introduces Squashies flavoured thick shakes and milkshake powder, bringing the nation’s favourite sweet…...

Total Licensing
totallicensing.com > the-winners-of-the-2026-licensing-awards

The Winners of the 2026 Licensing Awards

4+ day, 12+ hour ago   (346+ words) Posted by Rebecca Ash | Sep 9, 2026 | Top news story | Last night saw the Licensing Awards taking place at the Great Room of the Grosvenor Hotel, with more attendees than ever celebrating the best of the best of the licensing industry. Organised…...

Total Licensing
totallicensing.com > pet-brands-and-zsl-partner-for-a-new-wildlife-inspired-range

Pet Brands and ZSL Partner for a New Wildlife-Inspired Range

5+ day, 13+ hour ago   (429+ words) Posted by Rebecca Ash | Sep 8, 2026 | News | Get ready to bring the wonder of the wild straight to your living room! Innovative brand house, Pet Brands Limited, has announced it has joined forces with ZSL (Zoological Society of London), the conservation…...

Total Licensing
totallicensing.com > toby-carvery-heads-to-iceland-with-food-brands-now

Toby Carvery Heads to Iceland with Food Brands Now

6+ day, 10+ hour ago   (308+ words) Posted by Rebecca Ash | Sep 7, 2026 | News | Toby Carvery has launched into retail for the first-time through a landmark new partnership with Food Brands Now (FBN), the UK’s first dedicated food and drink brand licensing agency. A number of new and…...

Total Licensing
totallicensing.com > lw-entertainment-accelerates-global-consumer-products-strategy-with-new-licensing-partnerships

LW Entertainment Accelerates Global Consumer Products Strategy with new Licensing Partnerships

1+ week, 3+ day ago   (353+ words) Posted by Rebecca Ash | Sep 3, 2026 | News | LW Entertainment (LWE) has announced it is moving into the next phase of growth for its global consumer products business, announcing an expanding roster of licensing partners across fashion, accessories, stationery, gifts and collectables…...

Total Licensing
totallicensing.com > mattel-strengthens-commitments-to-cp-music-and-strategy

Mattel Strengthens Commitments to CP, Music and Strategy

1+ week, 4+ day ago   (322+ words) Total Licensing Mattel Strengthens Commitments to CP, Music and Strategy Mattel has announced is strengthening the leadership team behind its brand-centric growth strategy with three senior appointments across music, consumer products, and strategy and operations. Samantha Juneman, Gerardo Leon, and…...

Total Licensing
totallicensing.com > korie-robertson-and-hobby-lobby-launch-exclusive-home-collection

Korie Robertson and Hobby Lobby Launch Exclusive Home Collection

1+ week, 4+ day ago   (331+ words) Posted by Rebecca Ash | Sep 2, 2026 | News | Hobby Lobby has announced a strategic partnership with Korie Robertson, entrepreneur, author and star of Duck Dynasty, launches Kinkeeping, an exclusive home collection designed to help families create warm, welcoming spaces where meaningful moments…...

totallicensing.com
totallicensing.com > brainchild-entertainment-launches-with-100-million-in-committed-capital

Brainchild Entertainment Launches With $100 Million in Committed Capital

1+ week, 5+ day ago   (641+ words) totallicensing.com Brainchild Entertainment Launches With $100 Million in Committed Capital Posted by Rebecca Ash | Sep 1, 2026 | News | Brainchild Entertainment has announced its launch as a new children’s entertainment company focused on building enduring, culturally relevant franchises for the next generation of…...

Total Licensing
totallicensing.com > from-ip-to-play-bring-your-perspective-to-toy-fair-university-2027

From IP to Play: Bring Your Perspective to Toy Fair University 2027

2+ week, 4+ day ago   (329+ words) Posted by Rebecca Ash | Aug 26, 2026 | Articles & Interviews | In their regular column for Total Licensing, Jennifer Lynch from The Toy Association calls for Toy University Speakers for next year’s Toy Fair Licensed toys continue to gain ground in the global toy…...