4+ day, 16+ hour ago   (357+ words) Kuala Lumpur, Malaysia — Zurich Malaysia has unveiled the next chapter of its “Care For What Matters” brand campaign with “Ready For Every Change”, highlighting how its support can evolve as Malaysians’ lives, needs and priorities change. Launched in 2023, “Care For…...

5+ day, 17+ hour ago   (427+ words) Malaysia — CIMB Malaysia has launched its new “Moving You Forward” brand campaign across ASEAN, using the provocative idea that “red means go” to reposition the bank’s signature colour as a symbol of courage, ambition and progress. Created by Chariot Agency,…...

6+ day, 10+ hour ago   (195+ words) marketech apac Wondrlab launches WondrAgents to bring agentic AI to influencer marketing India – Wondrlab has launched WondrAgents, a unified agentic operating system for end-to-end influencer marketing, powering its SaaS platforms OPA and Opportune. The platform uses seven specialised AI agents…...

6+ day, 14+ hour ago   (290+ words) Australia — Local garage door brand B&D has appointed creative agency It’s Friday to develop a new campaign aimed at bringing a fresh perspective to the category and highlighting one of its biggest product innovations in recent years. The campaign…...

1+ week, 4+ day ago   (385+ words) Singapore — Metro Singapore and Shell Singapore are bringing curated retail experiences to service stations across the city-state, giving customers new ways to shop and discover products during their everyday journeys. The partnership marks the first time Metro is extending its…...

1+ week, 5+ day ago   (189+ words) Australia — Havas PLAY has been appointed by Jacobs Douwe Egberts (JDE) Australia to lead social strategy, influencer and creator campaigns, and community management for MOCCONA, expanding its existing relationship with the coffee brand. Havas PLAY’s role will cover MOCCONA’s core…...

1+ week, 5+ day ago   (375+ words) Sydney, Australia — Optus has launched ‘There’s Always a Way’, its first major brand work created with Droga5 ANZ, part of Accenture Song, positioning resilience and resourcefulness at the centre of a new long-term brand platform. The campaign aims to celebrate the…...

1+ week, 5+ day ago   (298+ words) Kuala Lumpur, Malaysia — Tenaga Nasional Berhad (TNB) is marking Malaysia’s National Day with ‘Aku, TENAGA,’ a new brand film that traces the country’s journey through the lens of energy. Created with Chariot, an affiliate of Naga DDB Sdn. Bhd., and…...

2+ week, 4+ day ago   (1612+ words) Rather than seeing creativity, culture, and commercial performance as competing priorities, Estrada believes they should reinforce one another. His approach centres on creating an environment where people feel trusted enough to take creative risks, while remaining grounded in the business…...

2+ week, 4+ day ago   (222+ words) Hettich India, Wondrlab spotlight everyday possibilities in ‘Open a World of Possibilities’ campaign marketech apac Hettich India, Wondrlab spotlight everyday possibilities in ‘Open a World of Possibilities’ campaign India — Hettich India has partnered with Wondrlab to launch its latest campaign,…...