3+ day, 23+ hour ago   (433+ words) Singapore — The Singapore Academy of Law (SAL) is using humour to tackle an often uncomfortable topic with “The Last Sign,” a new public education campaign that highlights the importance of making practical arrangements so loved ones can find a Will…...

4+ day, 6+ hour ago   (388+ words) Australia — Coffee Meets Bagel (CMB) has launched its debut Australian campaign, “Let’s Get Serious”, using humour and familiar dating frustrations to introduce the app as an option for singles looking for more meaningful connections. Created by Paper Moose, the campaign…...

4+ day, 7+ hour ago   (357+ words) Kuala Lumpur, Malaysia — Zurich Malaysia has unveiled the next chapter of its “Care For What Matters” brand campaign with “Ready For Every Change”, highlighting how its support can evolve as Malaysians’ lives, needs and priorities change. Launched in 2023, “Care For…...

5+ day, 9+ hour ago   (371+ words) Kuala Lumpur, Malaysia — Polident has launched its new Max Hold & Gum Protect product in Malaysia and Singapore with a localised campaign by THE SHOUT GROUP, adapting the brand’s global platform to reflect the food, culture, and everyday experiences of local…...

5+ day, 8+ hour ago   (427+ words) Malaysia — CIMB Malaysia has launched its new “Moving You Forward” brand campaign across ASEAN, using the provocative idea that “red means go” to reposition the bank’s signature colour as a symbol of courage, ambition and progress. Created by Chariot Agency,…...

6+ day, 3+ hour ago   (730+ words) Southeast Asia — Advertising alongside trusted journalism may be doing more than delivering reach, as the credibility of the media environment can directly influence how business decision-makers in Singapore and Malaysia perceive the brands advertising within it. Some 70% of business decision-makers…...

1+ week, 5+ day ago   (189+ words) Australia — Havas PLAY has been appointed by Jacobs Douwe Egberts (JDE) Australia to lead social strategy, influencer and creator campaigns, and community management for MOCCONA, expanding its existing relationship with the coffee brand. Havas PLAY’s role will cover MOCCONA’s core…...

1+ week, 5+ day ago   (375+ words) Sydney, Australia — Optus has launched ‘There’s Always a Way’, its first major brand work created with Droga5 ANZ, part of Accenture Song, positioning resilience and resourcefulness at the centre of a new long-term brand platform. The campaign aims to celebrate the…...

1+ week, 5+ day ago   (701+ words) Australia – Marketing technology company Thread has launched across Australia and New Zealand, offering marketing teams a single platform to record, understand, and learn from their marketing activity. The New Zealand-founded platform brings together data, context, and campaign history in one…...

1+ week, 5+ day ago   (298+ words) Kuala Lumpur, Malaysia — Tenaga Nasional Berhad (TNB) is marking Malaysia’s National Day with ‘Aku, TENAGA,’ a new brand film that traces the country’s journey through the lens of energy. Created with Chariot, an affiliate of Naga DDB Sdn. Bhd., and…...