4+ day, 9+ hour ago   (291+ words) Sydney, Australia – Australian pet food brand SavourLife has launched a new brand platform, “For pet parents who give a woof or meow,” developed with strategic and creative partner Ground Swell. The brand platform centres on the proposition “You give a…...

5+ day, 7+ hour ago   (344+ words) Gurugram, India – Cars24 has launched a new campaign featuring its Chief Executive Officer, Vikram Chopra, as the wise King Vikram in a playful take on the iconic Vikram-Betaal folklore, bringing the familiar legendary characters into the world of buying and selling…...

1+ week, 4+ hour ago   (730+ words) Southeast Asia — Advertising alongside trusted journalism may be doing more than delivering reach, as the credibility of the media environment can directly influence how business decision-makers in Singapore and Malaysia perceive the brands advertising within it. Some 70% of business decision-makers…...

1+ week, 7+ hour ago   (290+ words) Australia — Local garage door brand B&D has appointed creative agency It’s Friday to develop a new campaign aimed at bringing a fresh perspective to the category and highlighting one of its biggest product innovations in recent years. The campaign…...

1+ week, 4+ day ago   (349+ words) India — Early.Partners has launched KYC (Know Your Customer), a three-week customer research sprint designed to help Direct-to-Consumer (D2C) brands understand the motivations behind customer behaviour and turn those insights into stronger brand and growth decisions. The new offering is aimed…...

1+ week, 5+ day ago   (673+ words) Australia – Mutti is turning its fans’ love for passata into entertainment, bringing Australian TV personality Dr. Chris Brown into an unexpected romance storyline for the latest instalment of its “Confessions of a Muttiholic: Saucy Stories” campaign with WiredCo. The campaign…...

1+ week, 5+ day ago   (264+ words) Mumbai, India — De Beers Group has expanded its ‘Love, From Bestie’ campaign with a Friendship Day podcast hosted by lifestyle portal Tweak, alongside retail activations, celebrity content and its Bestie Bracelet Collection. The podcast brought together young changemakers to discuss…...

1+ week, 6+ day ago   (446+ words) Australia — INVNT APAC has brought Xero’s global Xerocon conference to life through two immersive brand experiences in London and Denver, using play, participation, and local storytelling to create deeper connections with the accounting and small business community. Delivered at Olympia…...

2+ week, 5+ day ago   (376+ words) Jakarta, Indonesia — Feel Good Network has appointed Lengua as its social-first creative agency, adding expertise in social strategy, content creation, platform-native storytelling, and creator-led engagement to its independent creative network. The appointment strengthens Feel Good Network’s ability to help brands…...

3+ week, 3+ day ago   (224+ words) USA – Coca‑Cola Zero Sugar, the Official Soft Drink of the Premier League, has partnered with London-based rapper Central Cee to release “The Team”, an original soundtrack marking the start of the new Premier League season. Produced as part of…...