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Creative Bloq

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News


creativebloq.com > ai > rtx-sparks-local-ai-wants-to-be-your-chief-of-staff-but-its-not-ready-to-run-the-office-yet

RTX Spark's local AI wants to be your chief of staff, but it’s not ready to run the office yet

6+ day, 7+ hour ago   (710+ words) Big claims, an attractive pitch, and predictable stumbles were on show for NVIDIA at its RTX Spark IFA showcase. But the demo showed something more interesting: not the fantasy, but the tension between what’s possible, what’s plausible, and what’s still…...


creativebloq.com > design > branding > your-ai-written-brief-might-wreck-your-brands-chances-of-finding-the-right-creatives

Your AI-written brief might wreck your brand's chances of finding the right creatives

6+ day, 12+ hour ago   (685+ words) Design agencies used to take a chance on interesting founders – AI-written briefs are ending that. Like in many sectors, AI has had a big impact in branding and graphic design. Some agencies are using it to accelerate the research and…...


creativebloq.com > ai > even-just-the-advert-for-chatgpt-6-astra-is-creating-controversy

OpenAI's controversial ChatGPT-6 Astra advert paints a sad vision of the future

1+ week, 1+ day ago   (312+ words) Is this the future of creative work? Chat-GPT‑6 Astra is OpenAI’s newest agentic AI model, designed to handle complex tasks like game development, 3D design and ordering takeout all by itself. Anything that can be done on a computer, Astra can…...


creativebloq.com > 3d > is-nvidias-dlss-5-an-ai-slop-machine-or-a-game-changing-technology-that-will-take-us-closer-to-artists-original-vision

The Nvidia DLSS 5 controversy continues, but gamers might have been too quick to judge the AI tech

2+ week, 2+ hour ago   (407+ words) The controversy continues, but gamers might have been too quick to judge the controversial AI tech. Nvidia's DLSS 5 hasn't yet been released, but last week a leaked unfinished iteration of the new neural rendering technology surfaced online via an early-access…...


creativebloq.com > tech > laptops > the-best-budget-laptops-for-3d-printing

The best budget laptops for 3D printing

2+ week, 1+ day ago   (1112+ words) Start creating with one of the best budget 3D printing laptops picked by our experts. Choosing one of the best budget laptops for 3D printing is a sensible place to start if you're dipping your toes into this rapidly growing area of…...


creativebloq.com > design > advertising > violent-obsession-inspired-golf-ad-shows-the-risk-of-brands-chasing-viral-trends

Violent Obsession-inspired golf ad shows the risk of brands chasing viral trends

2+ week, 6+ day ago   (286+ words) Callaway has apologised, but how did the deleted ad get approved? Alongside Backrooms, Obsession was one of 2026's most surprising blockbusters, grossing over $501 million worldwide against a budget of around $750,000. Social media is full of memes and parodies inspired by…...


creativebloq.com > design > the-hamnet-netflix-controversy-proves-ai-accusations-are-getting-out-of-hand

The Hamnet Netflix controversy proves AI accusations are getting out of hand

2+ week, 6+ day ago   (325+ words) Just because you don't recognise something, doesn't mean it's AI. In case you hadn't noticed, AI is everywhere. From art to music to short form video, we're surrounded by slop. And by and large, people don't love it. Spotify is…...


creativebloq.com > entertainment > movies-tv-shows > kpop-demon-hunters-might-have-to-change-its-name

KPop Demon Hunters might have to change its name

3+ week, 3+ day ago   (566+ words) The movie faces a foe bigger than the Saja Boys in a battle with a real-world band. KPop Demon Hunters became a global phenomenon after its release over a year ago in June 2025. The musical animation is Netflix's biggest original…...


creativebloq.com > design > branding > amazons-massacre-of-rare-books-is-a-betrayal-of-the-brands-origins

Amazon's massacre of rare books is a betrayal of the brand's origins

3+ week, 5+ day ago   (506+ words) Fahrenheit 451 isn't a great look for the "Earth's biggest bookstore". Today, Amazon is one of the world's biggest tech companies, with vast cloud computing and AI operations as well as its mammoth global online retail platforms. But its brand still…...


creativebloq.com > ai > replacing-creative-jobs-with-ai-could-have-a-hidden-cost-new-report-warns

Replacing creative jobs with AI could have a hidden cost, a new report warns

3+ week, 5+ day ago   (619+ words) D&AD's 2026 AI and Creativity Report finds the industry is cutting things that AI can't replace. As AI continues to transform creative workflows, concern remains over the impact that it will have on the sector. A new report now suggests…...